YELLOW PAGES DIRECTORY

Keep track of your market share and compare it with your competitors. This can help you identify areas where you are outperforming or lagging behind, and help you make strategic decisions to improve your market position.

Evaluate the return on investment (ROI) of your marketing and advertising campaigns. Use this data to determine which campaigns are most effective and optimize your marketing spend accordingly.

Track user retention by measuring the percentage of returning visitors to your website. This can help you identify areas where your directory business is performing well and areas where improvements can be made.

Overall, tracking and measuring these metrics will help you to identify the strengths and weaknesses of your directory business, make data-driven decisions, and take action to improve its success.

Directory listings may seem like a simple aspect of online presence, but they can unlock the door to success for businesses. By providing accurate and consistent information across various directories, businesses can increase their visibility, attract more customers, and ultimately grow their bottom line.

Now, whether you’re a small local business or a large national brand, taking the time to optimize your directory listings is a crucial step in achieving online success. So don’t underestimate the power of this often-overlooked tool – it could be the key to unlocking your business’s full potential.

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Most of the people told you that you need review and local business directory listings, but they didn’t explain the best way to create those listings.

Today I am going to explain to you why you need a good balance of different citation types and where to get them.

The reason I made this post, and the Finder Tool at the end of this post is because I found great resources such as Bright Local’s Best Niche Citation Sites and Moz’s Lists of Citation by City and Industry, but they weren’t easy to filter through to get only the sites that you needed.

These lists got me thinking that it would be nice to have a tool to easily discover sites for your citations according to your city and industry or niche.

By combining the sites that I have listed in this post with the extra list of sites that you can find using the Local Business Listing Finder Tool at the bottome of this post, you will have the a comprehensive list of business directories and review sites to begin your local citation building campaign.

Not only will you be able to increase the volume of your local citations, but you will be able to submit your business NAP (Name, Address, Phone) sites with more than 200 million users.

The following statistics are likely to catch you by surprise, but they will also make you understand the importance of local citations.

Review sites like Yelp, are only one kind of local citation. There are several different kinds of business listing directories and review sites, and that is why you need to have a balance of citations on a variety of sites.

To enjoy a nice, well-rounded local citation portfolio, a healthy balance of local business listings should include links from theses various types of sites:

Aside from review sites and directories, there are other advanced strategies to get even more powerful local citations such sponsoring an organization or event. Here is a great resource for citation building strategies.

According to a 2013 Nielsen survey, 78% of consumers use review sites to identify local businesses. This is especially true for restaurants because people want to know what other consumers have to say about the food and service before they commit to spending their money.

In addition, people often turn to review sites when looking for a business in the service related industry, such as plumbers and HVAC repair. Ninety-percent of your customers' decisions are influenced by the reviews that they read online.

Lahore Yellow Pages

Finally, the big, national review sites like Yelp, have high authority and an incredibly high number of registered users that use them every single say.

Sure, we all know that our posts from our Facebook Pages aren't showing up as much in our audiences Newsfeeds organically, but the page includes a NAP (Name Address and Phone number) and is a trustworthy citation for your business.

YouTube is an often forgotten site as well. It is a cross between search engine (people search for videos using keywords) and social media platform (people register, comment, vote and share). YouTube videos are also indexed by Google and show up in their search results.

Putting your business NAP in the description of every video on your YouTube channel. Not only do the videos help people, but the citation is there and can be found.

Most people only build local citations on review sites and directories. The truth is that a citation is ANY mention of your business.

Having a citation in your video descriptions, at the bottom of your guest post and other places still count. The higher the authority of the site, the better the citation. This also usually means more traffic and users which helps with exposure for your site.

Well, in November 2014, Google change the platform...yet again. It is now a place for interests and has an emphasis on its Communities and Collections.

Myles Anderson wrote a great explanation of what the the changes to G+ is all about in an Search Engine Land article.

Nothing much as changed from a local business owner perspective. The difference is that that your business page is now streamlined and offers the bare necessities. It isn't like your FB page, it simply hosts your business information for search.

The truth is still the same Google uses G+, specifically your Google My Business Page for information to show in local search results - including store hours, reviews, etc.

Google My Business is still a necessity for any local business owner, and you must claim and set up your Google+ Page today!

business-directories.jpgYou probably know about the most popular business directories like WhitePages (Yes, the also list businesses) and eLocal, but the truth of the matter is that there are a plethora of lesser known business directories.

While most of the them really don't have much authority, a listing probably won't hurt your business. There are, however, a number of popular and authoritative sites where you definitely want to claim your listing.

Here is a list of Business Directories that will get you started. You should note tat some of these are only available through a service like Yext. You can either choose to subscribe or move along to the next free directory.

These are often GPS apps, Map apps or some other apps that allow people to find things to do and plan an itinerary when they are visiting a city.

The problem with getting listed within apps is that there usually isn't a way to directly submit your business listing to them. The most important map to be on is probably Google Maps. This can easily be done via your Google My Business profile, or simply add it to the map.